Up until a few weeks ago, as some of you may remember, Prime.TV® was on the lookout for a new slogan. The goal was to find a catchy, descriptive yet modern slogan for our brand, Prime.TV®.

Not only is the slogan supposed to reflect the passion of the Prime.TV® staff, but it's also meant to engage the curiosity and the enthusiasm of our visitors.

The process has been anything but easy, however, in the end we found a slogan that lives up to everybody's expectations. As many times before, keeping it simple was the key to success.

"Watch, Learn, Enjoy!" describes the basic philosophy of Prime.TV® on all levels. Our daily mission is to create interesting, creative content so watching and learning is nothing but fun and exciting. We have finally found a slogan that puts our brand another step in the right direction.

A big thank you to all those who've contributed with suggestions and feedback throughout this process.